Portfolio Hero Artwork
M Dharshini IIT Roorkee Portrait
Designer Desk Setup & Creative Workspace
Hi
M Dharshini

GRAPHIC& UI/UX

DESIGNER

I design brands, campaigns & digital experiences that connect, communicate & perform.

M Dharshini - Portfolio Hero Artwork
Hi

WHAT I CAN DO FOR YOU

I turn ideas into purposeful visual experiences that connect brands with people. From digital products to brand communication, I design with clarity, creativity, and impact.

ABOUT ME

Hi, I’m Dharshini, a Graphic & UI/UX Designer with 4 years of hands-on experience, including 2 years of professional experience in the field. With an Architectural background from IIT Roorkee, I blend visual storytelling, structured thinking, and creativity to craft purposeful brand identities and digital experiences.

0Core Design Disciplines
0+Visuals, Campaigns & Digital Experiences
IITRoorkee Design Background
Email:msdharshini2@gmail.com
Contact Number:+91-9176108501
MY STORY

FEATURED PROJECTS

These selected projects reflect my passion for blending strategy with creativity, solving real problems through thoughtful design and impactful storytelling.

[theme-color dark="#ffffff" light="#ffffff"]Designing experiences with purpose[/theme-color]
UI/UX Design

Designing experiences with purpose

Creating intuitive digital experiences that balance user needs, visual clarity, and business goals.

View Inside Project →
[theme-color dark="#ffffff" light="#ffffff"]Turning ideas into visual language[/theme-color]
Graphic Design

Turning ideas into visual language

Creating purposeful visuals across marketing, communication, and digital touchpoints with clarity and consistency.

View Inside Project →
[theme-color dark="#ffffff" light="#ffffff"]Building brands people remember[/theme-color]
Visual Branding & Packaging

Building brands people remember

Shaping distinctive visual identities, brand systems, and packaging that bring ideas to life across every touchpoint.

View Inside Project →
[theme-color dark="#ffffff" light="#ffffff"]Designing stories that connect[/theme-color]
Digital Campaigns & Visual Storytelling

Designing stories that connect

Combining visual storytelling and campaign thinking to capture attention, communicate ideas, and drive engagement.

View Inside Project →
BROWSE ALL PROJECTS
Capabilities & Stack

SKILLS & TECHNOLOGIES

From concept to execution, combining design expertise with the tools that bring ideas to life.

Brand Identity
Logo Design
Campaign Design
Packaging Design
Infographic Design
Motion Design
Animation
Visual Communication
Creative Problem Solving
Concept Development
Visual Storytelling
UI Design
UX Design
User Flows
Wireframing
Low-Fidelity Design
High-Fidelity Design
Prototyping
Information Architecture
Interaction Design
Usability Testing
A/B Testing
Design Systems
Component-Based UI
Typography
Color Theory
Visual Hierarchy
AI-Assisted Design
Analytical Skills
Cross-Functional Collaboration
Brand Identity
Logo Design
Campaign Design
Packaging Design
Infographic Design
Motion Design
Animation
Visual Communication
Creative Problem Solving
Concept Development
Visual Storytelling
UI Design
UX Design
User Flows
Wireframing
Low-Fidelity Design
High-Fidelity Design
Prototyping
Information Architecture
Interaction Design
Usability Testing
A/B Testing
Design Systems
Component-Based UI
Typography
Color Theory
Visual Hierarchy
AI-Assisted Design
Analytical Skills
Cross-Functional Collaboration
Figma
PsPhotoshop
AiIllustrator
IdInDesign
PrPremiere Pro
AeAfter Effects
CanvaCanva
ChatGPT
Notion
MS Office
Proven Impact & Metrics

DESIGN THAT DELIVERS

A look at the impact behind the visuals, from campaigns and acquisition to engagement, retention, and growth.

Lead Generation
0+

Leads Generated

Performance-driven advertising creatives and digital campaigns contributing to 500+ lead generations through conversion-focused visual communication.

LinkedIn Growth
32K → 32K+

Followers

Consistent, engaging visual content helped grow Janitri's LinkedIn audience from 32K to 39K+ followers.

Player Enrollments
0%

Increase in Enrollments

Campaign and marketing creatives for Sporthood contributed to a 40% increase in player enrollments.

User Engagement
0%

Increase in Engagement

Redesigned the Dubai Sporthood app experience, improving onboarding, visual patterns, and navigation.

User Retention
0%

Improvement in Retention

User research and A/B testing across CTAs, forms, and navigation contributed to an 8% improvement in user retention.

Sign-ups
0%

Increase in New Sign-ups

Marketing and product communication assets contributed to an 18% increase in new sign-ups.

M Dharshini Portrait

LET’S CREATE SOMETHINGMEANINGFUL

Whether you’re building a brand, launching a campaign, or shaping a digital experience, I’d love to bring thoughtful design and visual storytelling to the process.